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writing“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great..”
Mark Twain
MARKET DRIVEN: Lots of people claim this one, but few achieve it. Creating what the market wants. I’ll put JetBlue in this category.
MARKETING DRIVEN: Much more common. This involves creating what the marketing department wants. Like American Express.
FASHION DRIVEN: This involves changing the market to have it want what you just made. Armani, certainly, but also an art dealer at Basel.
FOUNDER DRIVEN: Idiosyncratic activity, usually by the person who’s name is on the door. I’d put Virgin in this category.
SKU DRIVEN: More titles = more success, even if it’s not true. Publishers live this model.
SUBSCRIPTION DRIVEN: How do we transform a stranger into someone who uses what we do, all the time. Intuit, certainly.
PAYCHECK DRIVEN: This is what happened to Home Depot under Bob Nardelli.
TECHNOLOGY DRIVEN: When you launch products because you can, not because they’re particularly useful. HP did this for a while.
LITIGATION DRIVEN: Lawyers with an open checkbook to bill for letters sent and actions brought. The RIAA, or any of a thousand law firms representing estates by sending out reams of mail.
COMMUNITY DRIVEN: Making decisions based on what’s best for the community you serve.
TROLL DRIVEN: Growth by enragement. Engage others, say annoying things that aren’t true and bask in the attention. No examples will be given, which is the best way to deal with trolls.
MONOPOLY DRIVEN: Create a system and a standard and charge increasing tolls to travel on your roads. iTunes.
EGO DRIVEN: Just be sure you spell my name right.
REVIEW DRIVEN: Don’t worry about the public. Worry about people with a pen. Broadway certainly qualifies.
IDEA DRIVEN: This includes the Segway.
PHILANTHROPICALLY DRIVEN: Paul Newman is well into giving away a few hundred million dollars so far.
SALES DRIVEN: In which the salesforce runs the operation. Car dealers.
ASSEMBLY LINE DRIVEN: Keep the line moving, at all costs.
Warren Buffett, speaking the University of Washington:
“Everybody here has the ability to do anything I do and much beyond. Some of you will and some of you won’t. For those who won’t, it will be because you get in your own way, not because the world doesn’t allow you.”
1. Tillåter det här jobbet mig att arbeta med “mina människor” - individer som delar min känsla för livet - eller måste jag kliva in i en roll för att ta mig igenom dagen?
2. Är det här jobbet en utmaning, får det mig att förändras, att tänjas, bli smartare - eller lämnar det inga spår i min hjärna?
3. Öppnar det här jobbet, tack vare ett varumärke eller ansvaret i min position, dörrar till framtida jobb?
4. Tvingar det här jobbet fram stora kompromisser för mig och min familj och, om så är fallet, accepterar jag samtliga konsekvenser?
5. Berör det här jobbet mig? Skänker de saker jag gör till vardags en bra känsla i själen, hjärtat, magen?
Enligt Suzy Welch och Jack Welch, i “Winning”.