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behavior, communication, numbers, social networks

The 20 People We Communicate With

  Publicerad av Emanuel Sidea

The factor that has an impact on communication behavior is social networks.

“The close circle of contacts is composed of about 20 people: 7 in the ‘intimate circle’, 13 in the ‘close circle’. A further 37 are ‘weaker ties’. This core of 20 is a number that’s consistent across countries in Europe and the US.

Who’s in this core? About 60% are ‘given’ contacts (family, schoolmates, work colleagues, neighbours), only 40% are ‘chosen’. If you look with whom people communicate, 3/4 of the contacts happen with the people within those 20 ‘core’ contacts.”

Stefana Broadbent, anthropologist Swisscom