(…) when rivals become so numerous, when markets become so unpredictable, when technologies move so quickly, that no individual leader, no matter how inspired, can possibly think of everything? Then it becomes necessary to invent a new model of innovation. Today, one of the defining responsibilities of leadership is to attract the best ideas from the most people—to master a world in which “nobody is as smart as everybody.”
This is, I believe, the most important leadership mind-flip in business today. According to Tim O’Reilly, founder and CEO of O’Reilly Media, the computer-book publisher, and an evangelist for open-source innovation, creativity is no longer about which companies have the most visionary executives, but who has the most compelling “architecture of participation.” That is, which companies make it easy, interesting and rewarding for a wide range of contributors to offer ideas, solve problems and improve products? Ultimately, he argues, the companies that are most likely to dominate their business are the ones most adept at harnessing the collective intelligence of everyone with whom they do business.
FastCompany.com
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